About me
I’m a product designer with 12 years of design experience, including 6 in product design across B2B SaaS, cybersecurity, AI governance, and MedTech. With a background in industrial design, I lead projects from strategy to delivery, connecting product, engineering, and design through clear workflows and thoughtful design systems.

Experience
- April 2021–Present
Polar Hedgehog, Product Design Studio
Product Designer · Tel AvivWorking directly with client product and R&D teams, from early product direction through developer-ready delivery. Building design systems and designing security, data-heavy, and AI-assisted product experiences, with engineering collaboration on implementation and QA.
Selected projects
- Adaptive Shield
- Core product structure, a shared design system and pattern library, reports, dashboards, and cross-platform features. Component library connected to Storybook.
- Oxeye
- Brand, website, and product design for cloud-native application security, including vulnerability tracking, cloud context, and compliance views.
- Ovalix
- Brand and product visual language, a shared design system, and product features using diagrams and visual models for AI security and governance workflows.
- Able (Mathlabs)
- Exploration and prototyping of AI product patterns for research workflows, using hypotheses and iteration to shape practical product flows.
- OpenOps
- An AI-connected brand system and plugin for creating presentations, social posts, and carousels, with defined tokens, layout patterns, and quality checks.
- March 2020–April 2021
My Studio (Freelance)
Freelance Product & Visual Designer · Tel AvivBroadcast graphics, event visuals, print materials, digital screens, video edits, and motion work. Managed client relationships, scope, creative direction, and delivery.
- 2018–2020
Shapira-Waxman
Senior Exhibit Designer · Tel AvivDigital and spatial experiences for international exhibitions, including interfaces and data visualizations. Led multidisciplinary work from concept through technical planning, production, and on-site delivery.
- 2012–2018
Tamooz Marketing Communications
Interactive Designer · Tel AvivExhibition and interactive experiences for medical and education clients, combining spatial concepts, digital screens, data visualizations, and branded communication materials.
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Selected exhibition clients
Across my exhibition and spatial design work, I created environments for healthcare, pharmaceutical, technology, and luxury brands, from concept and 3D visualization to production drawings.
- Healthcare & pharmaceuticals
- GE Healthcare (General Electric), Hologic, Abbott, Alexion, IBSA, and Nipro. Projects included GE’s Voluson ultrasound showcase at ISUOG, Hologic’s breast-imaging stand at ECR, and an Alexion rare-disease awareness exhibit.
- Technology & luxury
- Lalique, Similarweb, and Innoviz. Exhibition work included Lalique Beauty at TFWA, Similarweb at Mobile World Congress, and Innoviz at CES.